Our Story

Selah means pause.

In the Psalms, selah is a pause. A moment to stop, breathe, and reflect before you go on. To me it also means coming back to yourself and getting grounded again. That's what A'Selah is for.

How it started

I'm Ava L. Samuels, a certified Christian life coach, and honestly, I started A'Selah because I was stressed. I wanted to give my clients something they could hold in their hands. A way to have a grounded moment, a Selah moment, to pause and reflect on their journey.

It began as a gift idea. Then my husband asked me for a body oil. I did the research, we tried it, and we both fell in love. Later, during a 40-day spiritual fast at my church, I felt it placed on my heart to make body oils of my own.

Who it's for

A'Selah is for the woman in corporate America, the busy mom, the entrepreneur. We spend hours scrolling and watching, and somehow we still forget to take care of ourselves. You can't throw oil on your skin and run out the door. These products are meant to slow you down, even if it's only for a few minutes.

Made by hand, in my kitchen

I make every product myself, from scratch, in small batches in my home kitchen in the Hudson Valley of New York. The body oils, body butters, body polish, body mist, and candles. I blend every fragrance and fill every jar, usually with worship music playing in the background. Making them is my own Selah moment, and I hope you can feel that when you use them.

A little bit of home in every bottle

My family is Jamaican, and I'm first-generation American. For so many of us from the Caribbean, going back home means rest. That's why our signature scent, Radiant Stillness, carries Caribbean notes. It's my way of bringing a little bit of home into your everyday.

When I feel stressed, I light a candle or press a little oil on my neck and behind my ears. That's my pause. I hope A'Selah becomes yours.

With care,
Ava L. Samuels
Founder, A'Selah

Why A'Selah

Rest in a bottle. A pause you can feel.

We see you. The early mornings, the full calendar, the way you take care of everyone else first. A'Selah is here to help you honor your temple, the body you've been given, with a few quiet minutes that are just for you.

• Handmade in small batches. Every jar is made by hand, from scratch.
• Made with melanin-rich skin in mind.
• Plant-based oils and butters.
• Cruelty-free. Never tested on animals.
• Paraben-free.
• 100% beeswax candles with crackling wood wicks that sound like a fireplace.